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The Half the Oil Plan

Topos is proud to be working with the Union of Concerned Scientists on how best to communicate their Half the Oil Plan – an initiative to cut projected US oil usage in half in twenty years.

Last month, Joe Grady of Topos spoke at their Board Meeting in Cambridge, Massachusetts to lay out in detail how our research insights help convey the plan in ways that resonate with the broadest range of potential supporters and can help build support and momentum among policymakers.

It’s exciting to see our findings translated so effectively in the animation below, which they have been using to explain their initiative.

Have a look.

 

Topos Around the World

Topos is going global. Co-founder Joe Grady, an internationally recognized expert on metaphor, just returned from a lecture tour in Japan, including a presentation on metaphor and the public interest at Keio University, a lecture on scientific explanation at a food systems workshop at the Tokyo University of Agriculture and Technology, and an address on crosslinguistic (“primary”) metaphor patterns at Kobe University.

And on another continent, Senior Fellow Margy Waller was in Cape Town speaking at the international conference convened by the  Institute for Poverty, Land and Agrarian Studies (PLAAS) about reframing poverty policy and research.