Focus Groups
Determining how new ideas hold up in public discourse.
Determining how new ideas hold up in public discourse.
Measuring whether ideas last.
Quantifying what can be, rather than simply reporting what is.
The ultimate test—can a concept be embraced and passed along?
Identifying dominant frames and missing ideas in public discourse.
Eliciting how people think, not just what they know.
Authentic conversations where people live, work and play.