Focus Groups

Determining how new ideas hold up in public discourse.

Extended Response

Measuring whether ideas last.

Priming Surveys

Quantifying what can be, rather than simply reporting what is.

Talkback Testing

The ultimate test—can a concept be embraced and passed along?

Content Analysis

Identifying dominant frames and missing ideas in public discourse.

Cognitive Elicitations

Eliciting how people think, not just what they know.


Authentic conversations where people live, work and play.