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Recent News

Events of note in the world of strategic framing and communications – from the Topos perspective

Strategies for Debt Ceiling Talk and a Deficit of Understanding

From House Speaker Boehner’s warnings about the next debt ceiling debate to Mitt Romney’s addition of a debt clock prop to his campaign events, conservatives have signaled that they intend to make the federal deficit and government spending the focus of their economic message.

In this short strategy memo, Topos offers advice for how progressives can blunt this attack, and help Americans understand why government spending is necessary to economic recovery.




Government is Good for Business: Critiquing Eduardo Saverin

Government creates a great environment for business: a critique of Facebook’s Eduardo Saverin.

Progressive advocates know that no matter their issue focus, it is essential to make a case for government at every opportunity to blunt an unrelenting conservative assault. But, it can be difficult to artfully and effectively weave this story into the urgent issues of the day. In a piece in The Nation today, Ilyse Hogue writes a great case for how government provides an environment in which businesses can thrive – all as part of a timely critique of Facebook Co-Founder Eduardo Saverin.

Ford Foundation Jobs Quality Initiative

Leading researchers and advocates meet with Topos Partnership

Topos meeting with national leaders at Ford Foundation

Topos Partnership is pleased to embark on a national research project about good jobs for the Ford Foundation. Many organizations have been trying to communicate about the need to create a more progressive economy.  And advocacy groups work to build support for specific policies, such as paid leave, minimum wage, and so on.  However, the middle level that bridges policy and economy, the conversation about the quality of jobs in our economy, is largely missing.

Our  research will fill that gap and  help guide communications at this level, as advocates work to bring their policies under one, coordinated conversation. In coming months our research will include ethnography in several states, extended, cognitive interviewing with dozens of business and political leaders, and involve many hundreds of subjects in an effort to  develop a common sense message that can enter public discourse, bring disparate policy efforts under a common frame, and work toward changing cultural understanding of job quality.