photo: Paul Hamilton. CC BY_SA license. (see about page for links)

Recent News

Events of note in the world of strategic framing and communications – from the Topos perspective

World’s First Game-Sourced Film Brings Topos Research to the Screen

This might be the coolest thing ever.

Here’s the press release about this new film. When you watch, be sure to stay after the credits for the “behind-the-scenes” short video at the end.

World’s First Game-Sourced Film Premieres

Radius: A Short Film Utilizes Material Gathered Via SCVNGR Smartphone App

Film Developed by Possible Worldwide in Partnership with RippleFX Films

CINCINNATI (February 28, 2012)– The world’s first game-sourced movie, Radius: A Short Film, recently had it’s world premiere at a red carpet event. Created by Possible Worldwide, a WPP Digital company, with multiple community partners, the film was shot in and around Cincinnati during MidPoint Music Festival and other arts events. Edited from more than 2,000 unique pieces of crowd-sourced photos, Radius tells the story of a man’s investigation into a mysterious superhero who sweeps into his local community and the startling revelation behind this hero’s rapid rise.


Read More

Topos on Framing


We hope that this short paper will be a useful resource to help advocates, funders, and consumers of framing research understand the gist of framing, and why it can make the difference between effective and ineffective communications.


Values vs. Explanations


The work of the Topos principals over the last 10 years suggests that the current emphasis on values- based advocacy is actually an overcorrection away from the traditional reliance on facts as persuasive tools. Although it is important to recognize that facts alone are not enough to change people’s thinking, current communications often overemphasize appeals to moral identity and values.  Read more . . .