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Recent News

Events of note in the world of strategic framing and communications – from the Topos perspective

Ford Foundation Jobs Quality Initiative

Leading researchers and advocates meet with Topos Partnership

Topos meeting with national leaders at Ford Foundation

Topos Partnership is pleased to embark on a national research project about good jobs for the Ford Foundation. Many organizations have been trying to communicate about the need to create a more progressive economy.  And advocacy groups work to build support for specific policies, such as paid leave, minimum wage, and so on.  However, the middle level that bridges policy and economy, the conversation about the quality of jobs in our economy, is largely missing.

Our  research will fill that gap and  help guide communications at this level, as advocates work to bring their policies under one, coordinated conversation. In coming months our research will include ethnography in several states, extended, cognitive interviewing with dozens of business and political leaders, and involve many hundreds of subjects in an effort to  develop a common sense message that can enter public discourse, bring disparate policy efforts under a common frame, and work toward changing cultural understanding of job quality.

Trayvon Martin’s Death and the Media Dialogue

The tragic death of Trayvon Martin is sparking a much-needed dialogue about racism and the plight of black men, and commentators are turning to recent reports by the Topos Partnership for the Opportunity Agenda to help make the point.  In the Huffington Post, Duke University Professor Mark Anthony Neal notes this new research finds “correlations between media depictions of Black males and lowered life chances”:

Specifically the reports suggest causal links between media portrayals of Black males and public attitudes directed towards them, including “general antagonisms,” “exaggerated views related to criminality and violence,” “lack of identification with or sympathy for black males,” and “public support for punitive approaches to problems” related to Black males — all dynamics that have played out in the corporate media coverage of Trayvon Martin’s murder.

We hope that more awareness of this continuing, troubling dynamic will lead to culture change.

World’s First Game-Sourced Film Brings Topos Research to the Screen

This might be the coolest thing ever.

Here’s the press release about this new film. When you watch, be sure to stay after the credits for the “behind-the-scenes” short video at the end.

World’s First Game-Sourced Film Premieres

Radius: A Short Film Utilizes Material Gathered Via SCVNGR Smartphone App

Film Developed by Possible Worldwide in Partnership with RippleFX Films

CINCINNATI (February 28, 2012)– The world’s first game-sourced movie, Radius: A Short Film, recently had it’s world premiere at a red carpet event. Created by Possible Worldwide, a WPP Digital company, with multiple community partners, the film was shot in and around Cincinnati during MidPoint Music Festival and other arts events. Edited from more than 2,000 unique pieces of crowd-sourced photos, Radius tells the story of a man’s investigation into a mysterious superhero who sweeps into his local community and the startling revelation behind this hero’s rapid rise.


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