New Memo: Lessons from Fast Food Strikes

In April 2015, tens of thousands of workers, in well over 200 U.S. cities and in 40 nations, rallied for higher wages and benefits.  This growing movement is getting attention and having an impact, providing lessons for communicators.

The most effective communicators on this issue are…Making it About All of Us.

By default, we all normally think of jobs as personal.  Pay, benefits and working conditions are matters for the employer and employee to settle. It can seem like “none of our business” – certainly not something outsiders have responsibility to resolve.

But to make it easier to build broad support for job quality policies, it is essential for communicators to turn the conversation into one that’s about all of us, one where we all have a stake, and a reason to take a stand – not just the workers in particular jobs or industries.

The most effective communicators on fast food strikes (which has now grown to include a range of workers in low wage jobs), whether they are experts, policymakers, advocates, or strikers themselves, connect the issue to “all of us” in four ways….

Read the rest of this new Topos memo about best practices and lessons from the field here.