Events of note in the world of strategic framing and communications – from the Topos perspective
Everyone knows the simple rule about repetition being key to changing public understanding. Here’s a new finding about the framing of government policy that researchers and advocates need to consider: The number of news stories using the phrase ”job killer” about a policy idea increased significantly between 1984 and 2011.
A new study, “Job Killers” in the News: Allegations without Verification, by Professors Peter Dreier of Occidental College and Christopher R. Martin of the University of Northern Iowa, revealed that ”job killer” allegations were targeted at policies to safeguard consumers, protect the environment, raise wages, expand health insurance coverage, increase taxes on the wealthy, and make workplaces safer.
Most troubling is the study’s finding that in 92% of the stories alleging that a government policy was a “job killer,” the news media failed to cite any evidence for this claim.
A recent Topos memo, Rebutting the Idea of Business Taxes as “Job Killers”, addresses this issue and makes recommendations about pivoting and inoculating against this claim in order to build broad support for progressive policy proposals.