Framing Job Quality as Common Sense: Scheduling, Paid Leave, Equal Pay, and More


In recent weeks, many service industry employers have made announcements about raising wages, and the press has duly reported on each one. Seems like a great time to revisit the broader economic framing that strengthens public support for higher wages AND a number of other job quality policies with a Topos memo.

The simple common sense idea that thriving communities and a strong economy depend on employers providing reasonable compensation for work has the power to lift a range of job quality solutions-including policies like paid family leave, paid sick days, scheduling practices, pay equity, and more.

This frame is quickly becoming established in efforts to increase the minimum wage, but it also has the potential to lift a range of job quality policies and ultimately shape public understanding of how economic policy should work.

While each policy could have its own message strategy, framing these discussions within a unified organizing concept of economy-boosting jobs will build broad understanding for the need for all of the policies, rather than approaching them piecemeal. Over time, we can use each effort to build public support for the entire job quality policy agenda.

Read the rest of this memo about Topos’ research and recommendations, and download it here.