• photo: M@rio72. License (see about page for links)

    Focus on Personal Stories

    Putting a face on the story often backfires. Why? Read More

  • photo: M@rio72. License (see about page for links)

    Unions

    After decades of bad press, average Americans – if they think of unions at all – regard them too often with a hostile or skeptical eye. Here's how we can change.... Read More

  • photo: M@rio72. License (see about page for links)

    Poverty and Low-Wage Work

    The public continues to cast responsibility on the poor, so continuing to use a safety net or sympathy message is unlikely to succeed.... Read More

  • photo: M@rio72. License (see about page for links)

    Economy Boosting Jobs

    People are sympathetic to low wage workers’ financial struggles, but also believe businesses can’t afford to pay more right now. So we should.... Read More

  • photo: M@rio72. License (see about page for links)

    Public Structures in American Life

    Americans’ dim view of government is due to a blindness to what the public sector is and does. What can we do about this barrier? Read More

  • Our Approach

    Transforming the landscape of public understanding

    Our Approach

Of the public opinion research projects I’ve been involved with, this effort with Topos was the most valuable. It has changed how we work, how we articulate our agenda and how we think about our work in profound and substantive ways. The concepts that came from the research have been embraced as core campaign strategies by advocates across the country.
– Donald Cohen, Executive Director, In the Public Interest