Topos Partnership
When traditional tools aren’t enough
The Topos approach is designed to go beyond conventional research and strategy — which has often led advocates to a “plateau” of support that they can’t seem to get beyond — by taking into account the cognitive and cultural foundations of a public interest issue… more
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Our Approach
Transforming the landscape of public understanding

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Beyond Winning – Change the Culture
When is a “win” not a win?

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The Arts Ripple Effect
Reviving the idea that the arts are a public good

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Reframing Privatization Schemes
At the 14th Conference of the National Association of State Highway and Transportation Unions (NASHTU), Axel Aubrun screened one of Topos Partnership’s ReFrame Videos, which demonstrates how people’s thinking about privatization changes when the topic is reframed as “handing over control.”
Minimum Wage: Presidential Words and Media Reports
It’s important for advocates to continue the framing of minimum wage as good for the entire economy, or “all of us”. As it becomes entrenched, the idea that higher wages advance workers, communities and the economy, will inoculate against “job killer” attacks and allow progressives to be on offense, not defense.
Topos is a wonderful new resource for those who want to better understand change in order to create change for the future. The Topos partners combine seat of the pants cognitive science with unconventional wisdom and innovative public opinion research to create state of the art change.
Lawrence Wallack, Ph.D.
Dean, College of Urban and Public Affairs, Portland State University;
Emeritus Professor, Public Health, University of California, Berkeley;
Co-Founder, The Longview Institute






