Topos Partnership.
When traditional tools aren’t enough
The Topos approach is designed to go beyond conventional research and strategy — which has often led advocates to a “plateau” of support that they can’t seem to get beyond — by taking into account the cognitive and cultural foundations of a public interest issue. Our unique and innovative approach to developing framing strategies synthesizes new methods adapted from the cognitive and social sciences with the more familiar methods and perspectives of public opinion research and communications practice, in a single process that leads to new insights, uncovers hidden directions, and provides advocates with new options for success.
Topos Posts
Framing is a term that has become popular in political and advocacy circles, but it is used in such different ways that it risks becoming just a trendy word for communications. This short paper is intended as a useful resource to help advocates, funders, and others understand how frames act as "organizing ideas," and why framing can make the difference between effective and ineffective communications.
Topos Blog
A National Arts Day could be a powerful way to communicate the ripple effects benefits of the arts.
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Marketers work in a highly competitive field, so they are always on the lookout for insights that help them improve their game. This week , Business to Business marketing expert Ray Schulz has blogged about recent Topos’ research and how it uncovers important insights for anyone who is working to communicate to their audiences about problems and solutions.
A climate change website addresses promising graphics for teaching people about the CO2 problem.
The New York Times offers a sobering run down of polling in the US and Europe that shows public understanding of global climate change has been declining.
The Progressive States Network discusses states’ progress in increasing revenue, and the importance of careful framing.
Arts Lab calls Topos’ research paper a “MUST READ.”
A study linking pesticides and ADHD offers a teachable moment about child development, health environments and agriculture.
Science should be the foundation of climate policy, but are scientists effectively making their voices heard?